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Music and radio jingles

July 27, 2014 By Coventry Talking Newspaper editor Leave a Comment

Coventry Talking Newspaper
Music and radio jingles
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2013 Jingles update

Coventry Talking Newspaper would like to thank the following companies for their support, donations and free services in making the music themes, jingles and voice overs possible for our show.

 

Clare Anderson UK Female Voice Over Artist

www.voiceovers.co.uk – Voice over recordings and voice talent

AKM Music – Royalty free music. Non copyright downloads

2015 Jingles update

 

[podloveaudio src=”https://www.talkingnewspaper.org.uk/radiojingles/Radio_Jingles_demo.mp3″ title=”Outlook 2015 Jingle Package ” chapters=”my-chapter-field”  duration="00:03:05"]

 

[podloveaudio src=”https://www.talkingnewspaper.org.uk/radiojingles/Radio_Jingle_inst.mp3″ title=”Instrumental Music Jingle ” duration=”00:00:34″]

 

Following a purchase of licenses to use the non-custom music from premium beats for new theme music, we set to create the music introduction jingles. The jingles used in the demonstration above use the jumper soundtrack from premium beats,  existing voice overs (provided by Clare Anderson and  voiceovers Ltd)  were used and the track completed with the singing vocal talents of Josiah Ruff . To save costs, all the editing and production was completed by the in-house production and studio team at Coventry Talking Newspaper meaning all the work was completed under the £150 ($230) budget.

 

Radio Jingles on a budget

Radio Jingles edited in Audacity

The backing tracks and vocals were imported into audacity, edited and enhanced using nectar enhancement software. Our youtube clip shows the process involved.

 

 

 

Power Intro Jingles

One advantage to obtaining all the vocal only cuts is the fact the vocals can be added to any background. Some radio stations create “power intros” by adding vocal elements to the start of songs. It’s very easy to do and can sound effective. Although we would never need power intros, I played around with some as an example.

[podloveaudio src=”https://www.talkingnewspaper.org.uk/radiojingles/powerintros.mp3″ title=”Power intro example “]

 

 


 

Do we like these jingles?

They turned out to better than we ever expected and better than anything else we have heard. By using a specialised music company to focus on the music, a vocal talent company to provide the best singing voices and our own production skills to taylor to our exact needs, we managed to bring the absolute best of everything together.  The outcome blew us away. Secondly the combination is unique. The ability to link different musical works to any vocal singer around the world using the internet and correct production software means a very open market to create something specific.

What are radio jingles?

Jingles are an audio way to identify a station, brand or program through music and voice or vocals.  The radio times wrote an article analysing the radio jingles used on radio 1 throughout the years. Radio has traditionally opted for sung jingles to build an image in the listeners mind, whereas TV concentrates more on visual effects to create an image.  Sung vocals are more expensive than spoken voice and many brands opt for a spoken voice when budgets are tight. The bbc academy offered a workshop on creating radio jingles in 2013.

 

How to make your own radio jingles?

Whilst you can go to 3rd a party company to create TV or radio jingles, its really easy nowadays to locate the best music,  vocalist and voice over online and craft together with the some of the worlds best software. Creating your own jingles enables people to retain control of the production. Then mix the best of everything for a complete tailored fit. Better still, if you know of a good vocalist and use can source some free background music then free jingles are a possibility if you have a PC and some of the free audio editing software available. There are four points to making your own jingles:  Locate music, find vocals, add a voice over and mix together.  Here is a list of companies that can assist with the four points in  Jingle production.

  • 1. Find Music

Royalty free and license music that can be purchased for your radio jingles

jamendo

Starts from £59 per track

premium beat

Cost per track. Several license options available. **Top pick for quality

 pond5

Cost per track. Several license options available.

akm music

Cost per album, then unlimited usage

audio jungle

Cost per track. Several license options available. **Best Value Site and easy to use site

 beat suite

Starts from $80 per track

smart sound audio blocks
One annual fee of $99 per year and use as much as needed
 royalty free music
machinimasound marmoset music audio network
the music bed license lab  tune fruit
 Quality music premium prices
song freedom

 

  • 2.Find vocals / session jingle / Jingle singer (if required)

Radio Jingle session singers are easily available online:

session singer online jingle queen sound better female
 sound better male studio pros virtual vocals
richard oliver singer for hire simply singers
 lasingers.org illusia productions e-session singer
session vocals demo singer supreme tracks
catchee monkey josiah ruff singerswithstudios.com

 

 

  • 3. Find Radio Voice Over

Find the voice that with create the best image for your brand.

 voiceovers  Fiverr  North American Voice Over
 Shadow Stevens Jeff Laurence  Jeff Straub
 Posy Brewer  Kenny Blyth  Mike Russell
Voices pro Elance Clear info
Dave bethel Marketing mania Commercial Kings
 Spencer Cork Digital sound and video   

 

  • 4. Mix Together

User software to mix music and vocals to create your radio jingles. Which software is based upon what your are familiar with and can afford.

Pro Tools – Industry standard for audio editing software

Logic – Apples audio editing software

Apple GarageBand – Apples cheaper version of Logic

Audacity –  The worlds NO.1 Free audio editing software

Melodyne – including pitch correct, vocal length and adding harmonies.

Variaudio – Part of cubase family. Similar to Melodyne

Goldwave – Audio editor. Often overlooked but has powerful audio tools

waves tune – Pitch correction and vocal effects software

Vielklang – Creating harmonies from solo recording

Autotune – Auto tune software

Harmony Engine – Easily create harmonies

Reaper – Full audio music editing software

Tal reverb – Plugin to add reverb to music and vocals

Nectar Elements – Vocal Enhancements

Mutools Mulab – Digital Audio Software

Sony Acid – Digital Audio Software

Steinberg Nuendo  – Digital Audio Software

Magix Samplitude Pro X  – Digital Audio Software

Renoise  – Digital Audio Software

Tracktion  – Digital Audio Software

Bitwig Studio  – Digital Audio Software

MOTU Digital Performer  – Digital Audio Software

Acoustica Mixcraft Pro Studio  – Digital Audio Software

Cakewalk Sonar  – Digital Audio Software

Propellerhead Software Reason  – Digital Audio Software

Image-Line FL Studio  – Digital Audio Software

PreSonus Studio One  – Digital Audio Software

Ableton  – Digital Audio Software

 

Making Jingles from Youtube clips

Youtube has 1000s of self help guides including guides to making your own radio jingles.

 

 

 

Alternatively, use on the following companies who will complete the jingle making process for clients. The advantage to this, is that an experienced production company can control the audio vocals overall sound.  Many of them use online vocalists from the contacts listed above. They then piece together with pro audio software (or something similar) with their own music composition. Using their own musical compositions means they won’t be available to other outlets. Some will even make arrangements for the music to be exclusive for a period of time.

Jingle Production Companies

www.music4.com – Website not updated since 2013

wise buddah jingles – Run by Mark Goodier DJ

Jam Jingles – Early radio 1 and radio 2 jingles based in the USA

iq beats – Produced Heart FM in early 2000

reel world – Heart Fm 2015 packages

s2 blue – Formally Alfasound and produced hundred of jingles in the early ILR years

tm studios –

Thompson creative – Used on Hospital radio markets

Brandy jingles – Produces for Qradio in Belgium

Cool jingles

Ignite jingles

lfm audio

Devaweb

jingle booth

Sharpsell – Run by Pat Sharp

Music radio creative

On the sly productions – Produces Jingles for Radio Nova in Australia

Novaz

mcasso – Used heavily for BBC local radio from 2010 onwards

Pure jingles – Used by BBC Radio 1

Reezom

Peak Media.com

Radioscape music – Created the famous Radio Disney Jingles

The udder media company

Imaging blueprint – Production for z100 in New York

David Arnold Music – Famed for Classic FM Jingles and Sky News Theme Jingle

Murfin music – Produced hundred of Jingles in the 90’s – Website now closed.

Sue Manning  – Jingles in Early 80’s then closed down.

 

 

With some of these professional jingle companies using the same or similar session singers, obtaining a unique sound (if that’s what is needed) can prove to be a hard task.  Music4 and bespoke music use Session singer online. Brandy, Reelworld, Ignite, S2Blue use Virtual vocals.  Therefore wanting to create something unique and different could mean searching on-line for your own personal session singer.

When purchasing a package of jingles from these production companies, more recently they use the same theme and musical composition and play around with the production, tempo  and voice to create a variation or transitional version of the original sound. That’s perfectly fine if you want each jingle to be similar, especially if you want the same tune pushed into a listeners mind every 10 minutes. If a more uniqueness sound for each jingle is a requirement, it could be better to create each jingle using different composers, production companies and singers. The advise and links above can assist with this.

Radio Jingles – The Collectors

There are numerous groups on the internet and around the world of companies who collect jingles and talk on forums about the latest  musical compositions for branding including  jinglemad.com and jinglenews.com.

 

 

[podloveaudio src=”https://www.talkingnewspaper.org.uk/jingles/jingle_example.mp3″ title=”2013 Jingles “]

Filed Under: Talking Newspaper Assistance Tagged With: jingle production companies, Jingle singers, Jingles, make your own jingles, radio jingles

About Coventry Talking Newspaper editor

Coventry talking newspaper technical team operate and maintain the studios in Earlsdon, Coventry to provide cassette and digital recordings of the Coventry Talking Newspaper. They also run the website that provides the source information for digital distribution of the recordings across the internet. The website runs on wordpress and distributes the program as a podcast style production. The newspaper is totally run by volunteers and provides audible news, information and entertainment for the blind and partially sighted listeners in Coventry and Warwickshire. Delivered free on Cassette tape, USB stick and online at itunes, stitcher, British radio for the blind apps, Acast, Breaker, Bullhorn, Castbox, Listen Notes, podchaser. The main rss feed for the weekly show is : https://www.talkingnewspaper.org.uk/feed/podcast
This is the feed used by itunes, sonata, tunein and stitcher and provides the weekly program updates.

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