Morag Myerscough, a world-renowned artrict, partners with Coventry City Council to inject life into Hertford Lane.
In a spectacular art installation scheduled to be constructed during the spring months, Morag will collaborate with the current architecture to turn Hertford Street with bold expressions of colour and planting.
For all those who experience it, Morag’s art is embedded in building a feeling of joy and belonging. Morag transforms public environments by developing immersive opportunities for all, from classrooms and hospitals to cultural centres and town centres.
“Morag is a globally known artist, and I’m pleased that she wants to come and work in Coventry,” said Councilor Patricia Hetherton, Cabinet Member for Public Services. Her signature style is awesome, and I’m sure it’ll be a success on Hertford Lane. She’s planned a spectacular planting scheme that, when paired with a splash of paint, will really round off Hertford Street and transform it into a stunning path from Bull Yard to Broadgate.
“We’re in for a wonderful year as City of Culture, and I can’t wait to get started on this work.”
Councilor David Welsh, Cabinet Member for Housing and Communities, said: “It’s great to be able to brighten up this space by collaborating in collaboration with Morag.” We look forward to having the artwork installed over the summer and taking more of its iconic theme to a public space that can be appreciated by all while we are also drawing up plans with Morag.
Council workers started cleaning the canopy area on Hertford Street a few weeks ago, and painting work will begin shortly.
Morag said: “The heart of every project I do is the culture.” There’s so much room for Hertford Lane. By transforming the canopy walkway with new, bold colour and an abundance of plants, we strive to change perceptions of space. We plan to establish a new paradise for all by partnering with food sellers and local companies to bring love to a region that urgently needs it.”
Councilor Jim O’Boyle, Cabinet Member for Work and Regeneration, said: “Over the past eighteen months, with the food merchants coming in, the fresh resin-bonded gravel being laid, plus the new seating and lighting, Hertford Street has undergone a bit of a transition.”
“By eliminating the old Nationwide building, we were able to restore the wide link between Broadgate and Hertford Lane, which made a huge change. We aim to create places that local residents will appreciate, building a city centre that is lighter, brighter and greener, making the best out of the old and the best out of the modern. The installation of Morag’s art will really compliment the work and I’m really looking forward to seeing it.